Near the end of 2008, Anheuser-Busch accepted a buyout from InBev in Belgium and a foreboding sense of unrest rippled through the city of St. Louis. In the wake of this acquisition, we created these ads as reminders to employees and residents that the brewery that had been around for more than a century wasn't going anywhere. Posters were strategically placed at the depot where employees picked up their monthly allotment free beer, while they were feeling as fondly as the could toward their company.
National Addy Winner
Every bottle has a "Born On" freshness date.
St. Louisians play a game called "washers." They also add an "r" to the word "wash." Trust me, I grew up with parents from St. Louis but managed to learn to say wash without the r.