To drive awareness about the healthy merits of SmartBones® Holiday Chews, we channeled our inner Burl Ives with parodied Christmas carols using professional singers and original musical arrangements. Ads were targeted to dog owners on Pandora and social media. Display ads extolled the pa-rump-a-yum-yumminess of the treats to but a bow on this fun holiday campaign.
In total we had 7 songs for this campaign, 4 of which became videos and the other 3 remained as audio-only ad units. Click and listen below: